What Is Generation Adidas?

Michael Weinstein

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

What Is Generation Adidas? Well, let me tell you, soccer fans! It’s an exciting program that combines the best of the soccer world and the academic world. Yup, you read that right. Generation Adidas is all about giving young, talented players the chance to pursue their dreams while continuing their education. Pretty cool, huh?

So, how does it work? Generation Adidas selects a group of top-notch young soccer players each year and offers them a professional contract, allowing them to join Major League Soccer (MLS). But here’s the kicker: these players also get the opportunity to go to college or university at the same time. It’s like having the best of both worlds!

Now, you might be wondering, why is it called Generation Adidas? Well, my friend, Adidas is a major sponsor of MLS and they were the ones who came up with this fantastic program. They wanted to help develop young talent in North America and provide them with a pathway to both soccer success and higher education. And that’s what Generation Adidas is all about!

What Is Generation Adidas?

What Is Generation Adidas?

Generation Adidas is a unique program in the world of soccer that aims to identify, develop, and support young talents in North America. Launched in 2004, it is a joint initiative by Major League Soccer (MLS) and Adidas, the global sportswear brand. The program focuses on providing exceptional opportunities for young soccer players to hone their skills, gain exposure, and potentially launch professional careers. Generation Adidas has become a vital pathway for talented players in the United States and Canada to showcase their abilities and advance in the sport.

1. How Does Generation Adidas Work?

Generation Adidas operates by offering selected players professional contracts with MLS clubs before they have completed their college eligibility. This allows players to bypass the traditional draft process and join the league directly. The program announces its draft class each year, composed of top college players who are poised for success in the professional ranks. These players sign a Generation Adidas contract and can be immediately added to an MLS club’s roster without occupying an international player spot, which is typically reserved for foreign players.

The Generation Adidas program not only supports players financially but also provides them with additional resources for their development. This includes access to MLS team facilities, training with professional coaching staff, and exposure to top-level competition. The aim is to fast-track the growth of these promising young players, preparing them for the challenges of professional soccer both domestically and internationally.

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Benefits of Generation Adidas:

– Financial support through professional contracts.
– Exemption from the MLS draft process.
– Access to MLS team facilities, coaching staff, and resources.
– Increased exposure to MLS clubs and potential professional opportunities.
– Chance to compete against top-level players and develop at an accelerated rate.

2. Selection Process and Eligibility

To be considered for the Generation Adidas program, players must meet specific criteria set by MLS and Adidas. Typically, players who are part of the NCAA Division I soccer programs in the United States and Canadian universities are eligible. The program focuses on identifying players who have demonstrated outstanding skills and potential during their college careers. MLS talent scouts, coaches, and advisors play a crucial role in talent identification and selection.

The selection process involves evaluating players based on their on-field performances, technical abilities, tactical awareness, physical attributes, and overall potential for professional success. Extensive scouting, assessments, and discussions take place to identify the most deserving candidates for the Generation Adidas program. Once selected, players are provided with the necessary resources and support to further develop their skills and compete at the highest level.

Benefits of the Selection Process:

– Recognizes and rewards outstanding college players.
– Offers opportunities for players to showcase their talents to MLS clubs.
– Provides access to professional scouting, assessments, and guidance.
– Increases exposure and improves chances of securing professional contracts.
– Encourages the development of young talents in North America.

3. Impact on the Development of Soccer in North America

Generation Adidas has had a significant impact on the development of soccer in North America. By providing a direct pathway for college players to turn professional, it has encouraged more talented athletes to pursue soccer careers instead of opting for other sports or fields. The program has contributed to the growth of MLS by injecting top-quality young players into the league and enhancing the overall level of competition.

Moreover, Generation Adidas has helped raise the profile of soccer in North America, attracting attention from fans, media, and international clubs. This has contributed to the overall growth of the sport in the region and has paved the way for more opportunities for aspiring soccer players. The success stories of Generation Adidas alumni, who have gone on to represent MLS and even national teams, serve as inspiration for young talents and motivate them to strive for excellence.

Long-Term Impact on Soccer in North America:

– Increases the pool of talented players available to MLS clubs.
– Enhances the overall level of competition in MLS.
– Raises the profile of soccer in North America.
– Inspires and motivates young players to pursue professional careers.
– Elevates the standard of play and contributes to the growth of the sport.

Advantages of Generation Adidas Program

The Generation Adidas program offers numerous advantages for young soccer players in North America. Here are three key benefits:

1. Accelerated Development

By joining the Generation Adidas program, players gain access to professional resources and coaching staff at MLS clubs. This exposure accelerates their development by providing them with top-level training and access to state-of-the-art facilities. The program offers a competitive environment where players can refine their skills, learn from experienced professionals, and enhance their tactical understanding of the game. This accelerated development prepares them for the rigors of professional soccer and increases their chances of success.

2. Enhanced Exposure

Generation Adidas offers unparalleled exposure to MLS clubs and scouts. By signing a professional contract through the program, players have the opportunity to showcase their talents in front of professional coaches, talent evaluators, and even potential international suitors. The increased visibility increases their chances of being scouted for higher-level competitions, including international leagues and national teams. Improved exposure significantly amplifies players’ chances of securing long-term professional contracts and fulfilling their soccer dreams.

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3. Financial Support

The Generation Adidas program provides players with financial support through professional contracts. By signing a Generation Adidas contract, players receive compensation and support during their development phase. This financial assistance allows players to focus on their training and advancement in the sport without the added burden of financial constraints. It elevates the players’ professional status and encourages them to dedicate themselves fully to their soccer careers, knowing that their talent and hard work are being recognized and supported.

In conclusion, Generation Adidas is a transformative program that has revolutionized the development of young soccer talents in North America. By offering unique opportunities, financial support, and accelerated pathways to professional soccer, the program has redefined the possibilities for aspiring players. With its impact on player development, exposure, and the overall growth of soccer, Generation Adidas plays a vital role in shaping the future of the sport in the region.
What Is Generation Adidas?

Frequently Asked Questions

What is a generation Adidas contract?

A generation Adidas contract is a special agreement offered to young soccer players by Major League Soccer (MLS). This contract allows these players to earn a salary that is higher than the league minimum. Additionally, if their professional career does not go as planned, they are guaranteed collegiate scholarships. One of the key benefits of a generation Adidas contract is that these players are exempt from each team’s salary budget, giving franchises the freedom to invest heavily in young talent without any strict wage restrictions.

How do you qualify for Generation adidas Cup?

To qualify for the Generation adidas Cup, teams must go through a process that includes participation in the MLS NEXT Fest. The tournament consists of 40 teams, which are divided into two age divisions and further divided into 10 groups of four teams each. The seeding for MLS clubs is determined through the Generation adidas Cup Qualifiers, which take place during the MLS NEXT Fest in December 2022. Each team will have the opportunity to play three group matches, and based on their performance, they will have a chance to qualify for the knockout round of the tournament.

How much do generation Adidas players get paid?

Generation Adidas players receive contracts worth $65,000 to $125,000, which may appear modest in comparison to what international players earn. However, these contracts position the Generation Adidas players among the top quartile in terms of contract value in Major League Soccer (MLS), as stated by Jennings in 2009. Despite the relatively lower salaries compared to their international counterparts, Generation Adidas players still command considerable earnings within the MLS. This demonstrates the recognition and investment that MLS teams make in cultivating the talent of these young players.

Where is the Generation adidas Cup?

The Generation adidas Cup, a prestigious youth soccer tournament, is set to make its return in 2023 and promises to be even more exciting than before. This year, a remarkable 49 clubs hailing from 12 different countries will gather at the renowned IMG Academy in Bradenton, Florida. The tournament will showcase talented young players in the U-15 and U-17 age categories, as they compete against each other from April 1st to April 9th. The IMG Academy, known for its top-notch facilities and commitment to developing young athletes, provides the perfect backdrop for this highly anticipated event.


Generation Adidas is a program that helps young soccer players transition from college to professional soccer. It provides financial support, training, and opportunities for players to showcase their skills. This program aims to develop talented players and give them a chance to start their professional careers on the right foot, without the need to enter the traditional player draft. Players selected for Generation Adidas receive valuable resources and support to help them succeed in the competitive world of professional soccer.

Michael Weinstein

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's your trusted source for making informed choices in these fields. Michael's passion lies in helping individuals stay safe, comfortable, and stylish in their daily lives.

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