What Brands Do Adidas Own?

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

What Brands Do Adidas Own? Have you ever wondered what other brands fall under the Adidas umbrella? Well, you’re in luck, because we’re here to spill the beans!

When it comes to brand ownership, Adidas has a lineup that will knock your socks off (pun intended). They’ve strategically acquired a range of popular companies to extend their reach and dominate the sports lifestyle market.

From fashion-forward labels to athletic powerhouses, Adidas has it all. So, sit tight and get ready to discover the impressive array of brands that Adidas proudly calls its own.

What Brands Do Adidas Own?

In the competitive world of sportswear, Adidas is a prominent player. Known for its iconic three-stripe logo and innovative athletic gear, Adidas has solidified its position in the market. However, Adidas not only focuses on its own brand but also owns several other popular brands. In this article, we will explore the diverse portfolio of brands that Adidas owns, showcasing their range of products and their significance in the global market.

A versatile portfolio: Adidas’ brand acquisitions

Adidas has strategically expanded its brand acquisitions to establish a strong foothold in various segments of the sportswear industry. One of the notable acquisitions by Adidas was Reebok, a well-known athletic footwear and apparel brand. By acquiring Reebok, Adidas gained access to a wider consumer base and strengthened its presence in North America.

Besides Reebok, Adidas also owns several other brands. One of them is TaylorMade, a leading brand in golf equipment, including clubs, balls, and accessories. This acquisition allowed Adidas to establish a presence in the golf market, catering to the needs of both amateur and professional golfers. Furthermore, Adidas acquired Runtastic, a popular fitness app that tracks activities and provides personalized training plans. By integrating Runtastic into their portfolio, Adidas expands its reach into the digital fitness industry.

Additionally, Adidas owns TapouT, a brand focused on combat sports such as mixed martial arts (MMA) and boxing. This acquisition has allowed Adidas to tap into the growing popularity of combat sports and offer specialized gear and apparel to combat sport enthusiasts. Furthermore, Adidas owns Five Ten, a brand known for its outdoor footwear, especially its climbing shoes. By acquiring Five Ten, Adidas has strengthened its presence in the outdoor sports market, catering to the needs of hikers, climbers, and adventure enthusiasts.

Innovation meets style: Adidas Originals

Adidas Originals is a sub-brand of Adidas that has gained significant popularity worldwide. Celebrating the heritage of the Adidas brand, Adidas Originals offers a range of lifestyle and fashion-oriented products that resonate with the youth and streetwear culture. This sub-brand reimagines classic Adidas designs and iconic silhouettes, adding a contemporary twist to create products that are both stylish and nostalgic.

Adidas Originals collaborates with renowned artists, designers, and influencers to create limited-edition collections that are highly sought after. The brand’s collaborations with artists like Kanye West, Pharrell Williams, and Alexander Wang have been particularly successful, attracting a wide range of consumers across different demographics.

Adidas Originals is known for its iconic products such as the Superstar sneaker, which has become a cultural icon since its introduction in the 1960s. With its focus on blending heritage, innovation, and style, Adidas Originals continues to captivate consumers who seek fashionable sportswear.

A commitment to sustainability: Adidas’ eco-friendly initiatives

Adidas recognizes the importance of sustainable practices and has been actively pursuing eco-friendly initiatives. One notable initiative is the creation of the Adidas Parley collection. In collaboration with Parley for the Oceans, Adidas uses recycled ocean plastic to create high-performance sportswear. This collection not only helps reduce plastic waste but also promotes awareness about the impact of environmental pollution on our oceans.

Furthermore, Adidas is committed to reducing its carbon footprint through various initiatives. The brand aims to achieve climate neutrality by 2050 and has set short-term targets to reduce carbon emissions in its own operations and supply chains. By investing in renewable energy sources and implementing energy-efficient measures, Adidas is taking significant steps towards a more sustainable future.

Adidas’ sustainability efforts extend beyond its own brand. The company encourages its subsidiary brands to adopt eco-friendly practices and align with its sustainability goals. This commitment to sustainability strengthens Adidas’ position as a responsible and forward-thinking company.

Brand Partnerships: Expanding the Adidas Family

In addition to its brand acquisitions, Adidas has also formed strategic partnerships with other companies and organizations to further expand its reach and influence in the sportswear industry. These partnerships allow Adidas to tap into new markets and engage with diverse consumer segments.

Collaborations with Sports Teams

Adidas has established partnerships with various sports teams around the world, becoming the official supplier of their uniforms, apparel, and footwear. These partnerships not only boost the brand’s visibility but also provide athletes with top-quality gear that enhances their performance. Notable partnerships include supplying uniforms for teams in major sporting leagues such as the NBA, NFL, and MLS.

One prominent example of Adidas’ sports team collaboration is its partnership with Real Madrid, one of the most successful football clubs in the world. As the official kit supplier for Real Madrid, Adidas designs and produces the team’s jerseys, showcasing their innovative designs and advanced performance technologies. This collaboration allows Adidas to connect with football fans globally and strengthens its association with the world of professional sports.

Co-branded Collaborations

Adidas is known for its successful co-branded collaborations with fashion designers, artists, and even other brands. These collaborations often result in limited-edition collections that generate significant buzz and attract a diverse range of consumers.

One notable co-branded collaboration is Adidas’ partnership with Stella McCartney, a British fashion designer known for her sustainable practices. Together, they have created numerous collections that combine fashion-forward designs with athletic functionality. This collaboration resonates with consumers who seek both style and performance in their sportswear choices.

Adidas has also collaborated with well-known streetwear brands such as Palace and Alexander Wang, infusing their iconic style and aesthetics into Adidas’ products. These collaborations have been highly successful, attracting streetwear enthusiasts and establishing Adidas as a must-have brand in the fashion subculture.

Innovating for the Future: Adidas’ Ongoing Pursuit of Excellence

Adidas’ continuous pursuit of innovation and commitment to staying relevant in the ever-changing sportswear industry sets it apart from competitors. The company invests heavily in research and development to introduce groundbreaking technologies and materials that enhance athletic performance.

Introducing Boost Technology

One of the major innovations by Adidas is the introduction of Boost technology. Boost is a cushioning system that provides exceptional energy return and responsiveness. The unique construction of Boost foam allows runners and athletes to experience enhanced comfort and superior energy transfer, resulting in improved performance.

Since its introduction, Boost technology has become a hallmark of Adidas’ running shoes and has been well-received by athletes and consumers alike. The continuous advancements in Boost technology have also led to its incorporation in other sports categories, such as basketball and soccer.

The Futurecraft Initiative

Adidas’ Futurecraft initiative focuses on exploring new manufacturing techniques and sustainable materials to create the next generation of sportswear products. The company aims to revolutionize the production process by using advanced technologies like 3D printing and robotic manufacturing.

Through the Futurecraft program, Adidas has introduced innovative products such as the Futurecraft 4D, a running shoe with a midsole created using 3D printing. This technology allows for personalized fit and responsive cushioning, enhancing the overall running experience. Adidas continues to push boundaries with the aim of delivering cutting-edge performance products that meet the evolving needs of athletes.

Conclusion

Adidas’ diverse portfolio of brands, strategic partnerships, and commitment to sustainability and innovation have solidified its position as a global leader in the sportswear industry. With acquisitions like Reebok, TaylorMade, and Runtastic, Adidas has expanded its reach into various segments, catering to the needs of different sports and fitness enthusiasts.

The success of Adidas Originals and its collaborations with artists and designers have allowed the brand to establish a strong foothold in the fashion-oriented sportswear market. Adidas’ emphasis on sustainability, evidenced by initiatives like the Parley collection and its carbon reduction targets, demonstrates its responsible approach towards the environment.

Through strategic partnerships with sports teams and co-branded collaborations, Adidas continues to engage with diverse consumer segments and attract a wide range of loyal customers. Furthermore, its relentless pursuit of innovation, exemplified by technologies like Boost and the Futurecraft initiative, ensures that Adidas remains at the forefront of the industry.

As Adidas continues to evolve and adapt to the dynamic sportswear landscape, one thing is certain: the brand’s commitment to excellence and its ability to stay ahead of the game will keep it at the top for years to come.

Frequently Asked Questions

Welcome to our FAQ section where we answer common questions about the brands owned by Adidas. Below, you’ll find information about the various brands that Adidas owns and their significance in the market. Read on to discover more!

1. Which brand is under the Adidas umbrella that focuses on outdoor sports?

Adidas owns the brand called “Terrex.” Terrex is a renowned outdoor sports brand that specializes in footwear, apparel, and accessories designed for activities like hiking, trail running, and mountaineering. With its innovative technologies and durable products, Terrex provides outdoor enthusiasts with the gear they need to explore the great outdoors.

2. Is Reebok a brand owned by Adidas?

Yes, Reebok is indeed a brand owned by Adidas. The acquisition of Reebok by Adidas took place in 2006. Reebok has its own distinct identity and focus, catering to different segments of the athletic market. As a brand, Reebok offers a wide range of athletic footwear, clothing, and accessories. It has its own unique style and targeted consumer base.

3. What is the lifestyle brand owned by Adidas?

Adidas owns the popular lifestyle brand called “Originals.” Originals is known for its retro-inspired designs that pay homage to the brand’s rich heritage. From classic sneakers like the Superstar and Stan Smith to trendy apparel and accessories, Originals combines vintage appeal with modern trends. The brand is loved by fashion-forward individuals who want to make a style statement.

4. Which brand under Adidas is known for its eco-friendly products?

Adidas owns the brand “Parley for the Oceans.” Parley for the Oceans is a unique brand that focuses on creating products using recycled ocean plastic. By working closely with environmental organizations, Parley aims to raise awareness about marine pollution and promote sustainability. Their products, ranging from shoes to clothing, not only look good but also contribute to a cleaner environment.

5. What is the premium brand owned by Adidas?

Adidas owns the premium brand “Y-3.” Y-3 is a collaboration between Adidas and the renowned Japanese fashion designer Yohji Yamamoto. This brand combines sports functionality with high fashion aesthetics, creating avant-garde designs that blur the lines between sportswear and streetwear. Y-3 offers a range of luxury sneakers, apparel, and accessories that cater to the fashion-forward audience.

6. What are the other brands of adidas?

Adidas, a renowned brand in the sports and fashion industry, manages its product lines meticulously to ensure they remain relevant to consumers and maintain commercial success. Besides their flagship products, Adidas also boasts several other notable footwear franchises. These include the iconic Superstar, timeless Stan Smith, classic Samba, innovative Ultraboost, and cutting-edge NMD. These key footwear franchises have played a significant role in Adidas’ success, representing nearly 33% of the brand’s footwear business in 2022. With a commitment to both style and performance, Adidas continues to offer a diverse range of products that cater to the ever-evolving needs and preferences of consumers.

7. What brands do Nike own?

Nike, a renowned global brand, holds an extensive portfolio of popular brands that have solidified its position in the industry over its six-decade journey. Among the notable brands owned by Nike are Nike Pro, Nike Golf, Nike+, Air Force 1, Air Jordan, Air Max, Nike Blazers, Nike Dunk, Nike Skateboarding, and Nike CR7. These brands are known for their innovation, performance, and style, catering to various sports and lifestyle needs. In addition to these, Nike also possesses subsidiaries including Brand Jordan, Converse, and Hurley International, further expanding its influence and reach across different market segments. Nike’s ownership of such esteemed brands demonstrates its commitment to delivering excellence and driving the athletic footwear and apparel industry forward.

8. Who is adidas company owner?

Adi Dassler, the founder of adidas, was the owner of the company during its early years. He established the Gebrüder Dassler Schuhfabrik, which later became adidas, with the goal of creating innovative and high-quality sports footwear. Adi Dassler’s passion for sports and his dedication to designing functional and comfortable shoes propelled adidas to become one of the most recognizable and successful athletic brands in the world. Through his entrepreneurial spirit and commitment to excellence, Adi Dassler laid the foundation for adidas to become a global leader in the industry.

9. Does Nike own adidas?

No, Nike does not own Adidas. Since the passing of Horst Dassler, Adidas has been sold and is no longer a family-owned company. Currently, Adidas is owned by Adidas AG, a multinational corporate group that is owned by multiple shareholders. This change in ownership occurred after the death of Horst Dassler in 1987. Therefore, Nike and Adidas are separate entities in the sports apparel industry.

Summary

Adidas owns many popular brands that you might recognize, like Reebok and TaylorMade. These brands help Adidas offer a wide range of products, from sports shoes to golf equipment. While Adidas is focused on athletic wear, their owned brands cater to different sports and activities. This allows Adidas to reach more customers and provide them with the gear they need.

Overall, Adidas is a big player in the sports industry and their brands help them stay competitive and meet the diverse needs of athletes around the world. So the next time you see an Adidas product, you’ll know that it might have been made by one of their owned brands!