Why Does Adidas Have 2 Logos?

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Adidas is one of the most recognizable and iconic brands in the world, known for its stylish apparel and shoes. But have you ever wondered why the brand has two different logos? This is a question that has puzzled many fans of Adidas, and in this article, we’ll explore the history and meaning behind both of the logos.

From its humble beginnings in Germany to its global popularity today, Adidas has undergone numerous changes, including the evolution of its logos. So, let’s take a closer look at the two logos of Adidas and discover the story behind each one.

**Why Does Adidas Have 2 Logos?**

Adidas is a globally recognized brand that is known for its high-quality sportswear and footwear. The brand is famous for its iconic three stripes logo, which has been the symbol of Adidas for over 70 years. However, Adidas has recently introduced a new logo, which has left many people wondering why the company has two logos. In this article, we will explore the reasons behind Adidas having two logos and what they represent.

**The Classic Three Stripes Logo**

The Adidas three stripes logo, also known as the trefoil logo, was first introduced in 1967. The logo was designed to represent the diversity and unity of the brand, with the three stripes representing the three continents where Adidas was popular at that time – Europe, North America, and Asia. The logo was an instant hit and became an iconic symbol of Adidas.

The three stripes logo has evolved over the years, with slight modifications made to its design. However, the basic concept has remained the same, and it is still recognized as the primary logo of Adidas. The logo is used on most of the brand’s products, including clothing, footwear, and accessories.

**The New Logo**

In 2016, Adidas introduced a new logo, which is a simplified version of the three stripes logo. The new logo is a simple, geometric design that features three bars arranged in a triangle shape. The bars are meant to represent a mountain, which is a symbol of the challenges and goals that Adidas athletes strive to overcome.

The new logo was introduced as part of Adidas’ new brand strategy, which aimed to position the company as a premium, innovative, and sustainable brand. The new logo was designed to represent the brand’s commitment to innovation and progress, while still maintaining the core values of the brand.

**Benefits of Having Two Logos**

Having two logos allows Adidas to appeal to different audiences and markets. The classic three stripes logo appeals to the brand’s loyal customers who have been with Adidas for years and are nostalgic about the brand’s history. The new logo appeals to a younger audience who are looking for a modern, minimalist design.

Having two logos also allows Adidas to experiment with different designs and marketing strategies. The brand can use the classic logo for its traditional products, while the new logo can be used for its innovative and sustainable products.

**The Classic Logo vs. The New Logo**

The classic three stripes logo and the new logo both have their unique strengths and weaknesses. The classic logo is instantly recognizable and has a strong emotional connection with Adidas’ loyal customers. However, the logo may not appeal to younger audiences who are looking for a more modern design.

The new logo, on the other hand, is a fresh and modern design that appeals to a younger audience. The logo represents the brand’s commitment to innovation and sustainability, which is becoming increasingly important to consumers. However, the new logo may not have the same emotional connection with Adidas’ loyal customers as the classic logo.

**Conclusion**

In conclusion, Adidas has two logos to appeal to different audiences and markets. The classic three stripes logo represents the brand’s history and is instantly recognizable, while the new logo represents the brand’s commitment to innovation and sustainability. Both logos have their unique strengths and weaknesses, and Adidas can use them to experiment with different designs and marketing strategies. Regardless of which logo is used, Adidas remains one of the world’s most iconic sportswear brands.

Frequently Asked Questions

What is the history behind Adidas’ logos?

Adidas’ first logo was created in 1967 and featured three stripes. This logo was used for many years until the company decided to create a new logo in 1990. The new logo, which features the word “Adidas” in lowercase letters and three stripes above it, was meant to represent the company’s evolution and growth.

The company later introduced a secondary logo in 1997, known as the Trefoil logo. This logo was designed to represent the company’s heritage and was originally used on apparel and equipment for the Olympic Games.

What is the difference between Adidas’ two logos?

The primary Adidas logo, created in 1990, features the word “Adidas” in lowercase letters with three stripes above it. The Trefoil logo, introduced in 1997, features a clover with three stripes on the inside. The primary logo is used on Adidas’ performance products, while the Trefoil logo is used on the company’s heritage and lifestyle products.

Each logo represents a different aspect of the company’s identity. The primary logo represents Adidas’ focus on innovation and performance, while the Trefoil logo represents the company’s history and heritage.

Why does Adidas use two different logos?

Adidas uses two different logos to differentiate between its performance products and its heritage and lifestyle products. The primary logo is used on Adidas’ performance products, such as athletic shoes and clothing, to represent the company’s focus on innovation and performance. The Trefoil logo is used on the company’s heritage and lifestyle products, such as retro shoes and clothing, to represent the company’s history and heritage.

By using two different logos, Adidas is able to clearly communicate the purpose and focus of each product line to its customers.

Which logo is more popular among consumers?

Both Adidas logos are very popular among consumers, but the primary logo is more widely recognized and used. This logo is used on Adidas’ performance products, which are the company’s best-selling products and have a larger market share than its heritage and lifestyle products.

However, the Trefoil logo is still very popular among consumers who appreciate Adidas’ history and heritage. This logo is often used on retro apparel and footwear, which have become increasingly popular in recent years.

Can Adidas change their logos in the future?

Yes, Adidas can change their logos in the future if they choose to do so. The company has already changed its logos several times over the years, and there is no reason to believe that they won’t continue to do so in the future.

However, changing a well-established logo can be risky for a company, as it can alienate loyal customers and affect brand recognition. Adidas would need to carefully consider the potential benefits and risks before making any changes to their logos.

Everything You Need to Know About adidas’ Famous Stripes Logo

In conclusion, Adidas’s dual logos have a long and interesting history. The Trefoil logo, which was introduced in 1972, was used to represent the brand’s lifestyle and fashion products. However, as Adidas expanded into sports and performance wear, the company required a logo that would better reflect its new direction. This led to the creation of the three-stripe logo, which has become synonymous with the brand’s athletic identity.

While some may question why Adidas needs two logos, it is clear that each logo serves a distinct purpose. The Trefoil logo allows the brand to showcase its fashion-forward products, while the three-stripe logo is a symbol of its high-performance athletic wear. Together, these logos represent the balance that Adidas has achieved between style and function.

Overall, Adidas’s decision to have two logos has been a successful one. These logos have helped to establish the brand as a leader in both fashion and sports, and they continue to be recognized as symbols of quality and innovation. Whether you’re a fan of the Trefoil or the three stripes, it’s clear that Adidas’s logos have played a significant role in shaping the company’s identity and success.