When Did Reebok Make Be More Human?

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

When Did Reebok Make Be More Human? Well, let’s dive into the fascinating history of this iconic slogan…

Back in 2014, Reebok, the renowned sportswear brand, introduced the empowering campaign called “Be More Human.” They wanted to inspire people to push their limits and embrace their true potential.

With the “Be More Human” mantra, Reebok encouraged individuals to prioritize their physical, mental, and social well-being. This philosophy transcended mere fitness and emphasized the importance of being a well-rounded individual. So, how did it all begin? Let’s find out!

What does be more human mean?

Reebok defines being more human as striving to be the best version of oneself in terms of physical, mental, and social aspects, all with the aim of making a positive impact on the world. The brand’s campaign specifically focuses on celebrating women who embody this ethos and actively contribute to bettering themselves and society.

Reebok’s vision of being more human encompasses various dimensions of well-being. It emphasizes the importance of taking care of one’s physical health through exercise, nutrition, and overall fitness. By prioritizing physical well-being, individuals can unlock their full potential and achieve personal excellence.

In addition to physical fitness, Reebok recognizes the significance of mental and emotional well-being. Being more human means nurturing one’s mental health, embracing self-improvement, and fostering resilience. It involves developing a growth mindset, constantly challenging oneself to reach new heights, and overcoming obstacles with determination.

Furthermore, being more human extends beyond the individual realm and encompasses social responsibility. Reebok encourages individuals to use their influence to bring about positive change in society. This encompasses promoting inclusivity, equality, and diversity, as well as contributing to environmental sustainability and supporting social causes.

Overall, Reebok’s concept of being more human encourages individuals, especially women, to prioritize their well-being, embrace personal growth, and actively engage in creating a better world. It celebrates those who lead by example, showing that by being their authentic selves and striving for excellence, they can make a meaningful impact on both themselves and others.

When Did Reebok Make Be More Human?

Reebok is a renowned athletic brand known for its innovative designs and commitment to fitness. One of Reebok’s most iconic campaigns is “Be More Human,” which encourages individuals to push their boundaries and strive for greatness. In this article, we will explore the origins of the campaign and discuss its impact on the brand and the fitness industry.

Evolution of “Be More Human”

Reebok introduced the “Be More Human” campaign in 2015, aiming to redefine what it meant to be fit. The campaign embodied the idea that physical pursuits are not just about appearance but also about mental, social, and physical well-being. It aimed to inspire people to unleash their full potential and embrace their individuality.

The campaign gained significant traction through a series of powerful advertisements and collaborations with influential athletes and fitness enthusiasts. Reebok partnered with names like Conor McGregor, Ronda Rousey, and CrossFit to promote a diverse and inclusive image of fitness. The campaign resonated with individuals across different disciplines, from professional athletes to weekend warriors.

Reebok’s “Be More Human” campaign set a new standard in the fitness industry, challenging the prevailing notions of beauty and strength. It encouraged people to focus on achievable milestones, self-acceptance, and personal growth, rather than conforming to societal expectations. The campaign emphasized that fitness is not just about physical appearance but about embracing one’s unique qualities and unlocking true potential.

1. “Be More Human”: Inspiring a Movement

The “Be More Human” campaign sparked a movement, inspiring countless individuals to redefine their relationship with fitness and well-being. Reebok’s focus on functional fitness, rather than just aesthetics, resonated with people who wanted to prioritize their physical and mental health over societal beauty standards.

The campaign emphasized the importance of inclusivity and diversity, promoting the idea that everyone can engage in physical activities and benefit from them. By showcasing individuals from different backgrounds, sports, and abilities, Reebok encouraged people to embrace their unique strengths and embark on their fitness journeys.

Moreover, “Be More Human” highlighted the transformative power of fitness beyond the physical realm. It emphasized that engaging in physical activities can enhance mental resilience, foster personal growth, and build strong communities. Reebok’s campaign inspired individuals to push boundaries, challenge themselves, and ultimately become the best versions of themselves.

2. The Impact on Reebok’s Brand

The “Be More Human” campaign had a profound impact on Reebok’s brand positioning and reputation. By shifting the focus from solely athletic performance to holistic well-being, Reebok differentiated itself in a highly competitive market. The campaign allowed the brand to tap into a broader target audience, including individuals who were previously disengaged from traditional fitness advertisements.

Reebok’s commitment to empowering individuals and celebrating their unique abilities resonated with consumers, boosting brand loyalty and trust. The campaign acted as a catalyst for Reebok’s rebranding efforts, positioning the brand as a pioneer in the fitness and wellness space. It helped to establish Reebok as a brand that prioritizes authenticity, inclusivity, and personal growth.

Additionally, the success of the “Be More Human” campaign allowed Reebok to forge partnerships with influential individuals and organizations in various industries. These collaborations reinforced the brand’s reputation as an innovative and progressive force in the world of fitness.

3. The Evolution of the Fitness Industry

The “Be More Human” campaign had a lasting impact on the fitness industry as a whole. It challenged the traditional notions of fitness and beauty, paving the way for a more inclusive and holistic approach to well-being. As a result, people began to prioritize overall health, mental well-being, and functional fitness over rigid body ideals.

The campaign contributed to the rise of functional training methodologies like CrossFit, which emphasized the development of skills and abilities rather than aesthetics. It spurred the growth of fitness communities centered around support, encouragement, and personal growth, fostering a sense of belonging and camaraderie.

The legacy of the “Be More Human” campaign can be seen in the increasing emphasis on diversity and inclusivity within the fitness industry. Brands now strive to represent a diverse range of body types, abilities, and backgrounds in their marketing materials. This shift has created a more welcoming and accepting environment for individuals looking to engage in physical activities.

The Future of “Be More Human”

As Reebok continues to evolve, the “Be More Human” campaign remains an integral part of its identity. The fitness landscape is ever-changing, but the core message of embracing individuality, striving for personal growth, and pushing boundaries will always be relevant.

Reebok’s commitment to inclusivity and empowerment will likely shape future campaigns and initiatives, inspiring individuals to lead active and fulfilling lives. The “Be More Human” movement will continue to encourage people to define their own versions of success and find joy in their fitness journeys.

Whether through innovative product releases, influential collaborations, or powerful marketing campaigns, Reebok will continue to make its mark on the fitness industry and inspire individuals to “Be More Human.”

Frequently Asked Questions

Here is a list of frequently asked questions about the “Be More Human” campaign by Reebok.

What does “Be More Human” mean?

“Be More Human” for Reebok signifies striving to become the best version of yourself physically, mentally, and socially in order to make a positive impact on the world. It encapsulates the idea of embracing and celebrating who you truly are and using your unique abilities and qualities to bring about meaningful change. The campaign specifically highlights and honors women who exemplify this ethos and are making a difference in their communities and beyond.

Summary

Reebok’s “Be More Human” campaign started in 2015 to inspire people to embrace their true potential. The campaign aimed to break the stereotype of fitness being only about physical appearance and instead focused on the mental, social, and emotional aspects of being active. Reebok encouraged individuals to challenge themselves, connect with others, and push their limits to become better versions of themselves.

Reebok launched the campaign with a powerful video that highlighted the importance of overcoming obstacles, supporting one another, and finding strength in vulnerability. The campaign resonated with people worldwide and became a global movement, with thousands sharing their stories and experiences of how they were being more human. Through this campaign, Reebok showed that being human means embracing our imperfections, celebrating individuality, and striving for personal growth.