What Company Owns Adidas?

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Did you ever wonder, “What company owns Adidas?” Well, let me spill the beans for you!

Adidas, that famous sportswear and footwear brand loved by athletes and sneaker enthusiasts worldwide, is actually owned by a company called Adidas AG. Yep, the same name as the brand itself!

Adidas AG is a German multinational corporation that was founded in 1949 by Adolf Dassler, or Adi Dassler as he was commonly known. So, the company that owns Adidas is none other than Adidas AG itself!

What Company Owns Adidas?

Adidas is a well-known and globally recognized brand in the sports and fashion industry. But have you ever wondered who owns this iconic company? In this article, we will delve into the ownership structure of Adidas, exploring the history behind the brand and its current ownership. From its humble beginnings to its rise as a global powerhouse, we will uncover the company’s journey and the individuals and entities that have played a significant role in its ownership.

The Founding of Adidas

In 1924, two brothers named Adolf and Rudolf Dassler established a shoe manufacturing company in Germany. Originally called “Gebrüder Dassler Schuhfabrik,” the brothers aimed to create innovative and high-quality athletic footwear. Their shoes quickly gained popularity and were worn by athletes in various sports.

However, as the company grew, tensions between the brothers started to arise, leading to a deep rift in their relationship. In 1948, the brothers decided to split their business, with Adolf founding Adidas (a blend of his nickname, Adi, and the first syllable of his surname) and Rudolf forming a new company called Puma.

The Ownership of Adidas Over the Years

In the early years, Adolf Dassler owned and operated Adidas as a family business. However, in 1989, Adolf Dassler passed away, and the ownership of the company was transferred to his family. Adolf’s wife, Käthe Dassler, and their two sons, Horst and Klaus, took over the reins of the company and continued to build upon their father’s legacy.

As the company grew and expanded globally, Adidas went public in 1995, meaning that its ownership was shared among various shareholders who purchased the company’s stocks. This move allowed Adidas to raise capital and further invest in its growth. The Dassler family, however, retained a significant stake in the company, ensuring their continued influence in its operations.

The Acquisition of Reebok

In 2005, Adidas made a significant acquisition by purchasing Reebok, a well-known sports footwear and apparel brand. This acquisition further solidified Adidas’s position in the athletic and lifestyle market and expanded its reach in North America. As a result of the acquisition, Reebok became a subsidiary of Adidas, but it maintained its own branding and product lines.

The Current Ownership Structure

As of now, Adidas operates as a publicly traded company on the Frankfurt Stock Exchange. Its shares are held by a combination of institutional and individual investors worldwide. The Dassler family, including descendants of Adolf Dassler, still hold a considerable ownership stake in Adidas. However, the exact percentage of their ownership is not publicly disclosed.

The ownership of Adidas is dynamic, with shares being bought and sold on the stock market. This allows for a diverse range of shareholders who have a vested interest in the company’s success and growth. Despite the changes in ownership, Adidas remains recognized as a leading brand in the sports and fashion industry, with a rich history and a commitment to innovation and excellence.

The Legacy of Adidas

Adidas vs. Competitors: How Does it Compare?

When it comes to sports and lifestyle brands, Adidas stands out as one of the top contenders. But how does it compare to its competitors? Let’s take a closer look at how Adidas measures up against some of the other big players in the industry.

Nike

Nike is perhaps the most well-known competitor of Adidas. As two giants in the sports apparel and footwear market, Nike and Adidas are often compared. Both companies have a global presence, offer a wide range of products, and sponsor top athletes and teams.

However, there are a few key differences between the two. Nike tends to have a more prominent presence in the American market, while Adidas has a strong foothold in Europe. In terms of branding, Nike focuses more on innovation and performance, while Adidas has a more lifestyle-oriented approach.

Under Armour

Under Armour is another competitor that has made a name for itself in the sports apparel industry. Known for its high-performance athletic gear, Under Armour has positioned itself as a brand for serious athletes.

Compared to Adidas, Under Armour is a relatively newer player in the market. While Adidas has a rich history and a strong brand presence, Under Armour has gained popularity due to its technologically advanced products. However, Adidas still holds a significant advantage in terms of global reach and brand recognition.

Tips for Choosing Adidas Products

If you’re in the market for Adidas products, whether it’s shoes, apparel, or accessories, here are some tips to keep in mind:

1. Determine your needs: Consider your specific requirements and preferences before making a purchase. Are you looking for running shoes, casual sneakers, or workout gear? Understanding your needs will help you find the right products from Adidas’s extensive range.

2. Consider the intended use: Different Adidas products are designed for various activities. For example, they have specialized shoes for running, basketball, soccer, and more. Ensure that you choose products that are suitable for the activities you plan to engage in.

3. Check for authenticity: With the popularity of Adidas, counterfeit products are unfortunately prevalent. To ensure you’re purchasing genuine Adidas gear, buy from authorized retailers or directly from the Adidas website.

4. Read reviews: Before making a purchase, take the time to read reviews from other customers. This can give you insights into the quality, comfort, and performance of the product you’re interested in.

5. Pay attention to sizing: Adidas shoes and apparel can sometimes have specific sizing. It’s recommended to consult the sizing chart provided by Adidas and consider any feedback from other customers regarding fit.

By following these tips, you can make informed decisions when purchasing Adidas products, ensuring that you get the most out of your investment in this iconic brand.

Future of Adidas

Innovation and Sustainability

As the sports and fashion industries continue to evolve, Adidas is committed to staying at the forefront of innovation. The company invests heavily in research and development to create technologically advanced and sustainable products.

Adidas has taken significant strides towards sustainability, aiming to reduce its environmental impact. They have embraced sustainable materials, such as recycled polyester, and have launched initiatives like the “Parley for the Oceans” partnership, which focuses on reducing plastic waste in our oceans.

Expanding Markets

While Adidas has established a strong global presence, the company continues to expand into new markets. They have targeted regions such as Asia and Latin America for growth opportunities, recognizing the increasing demand for sports and fashion products in these areas.

Additionally, Adidas has been proactive in embracing e-commerce and digital marketing strategies, allowing customers around the world to access their products easily. This approach has enabled the company to reach a wider audience and adapt to the changing retail landscape.

In conclusion, Adidas has come a long way since its creation by the Dassler brothers. From a small shoemaking business to a globally recognized brand, the company’s journey has been shaped by its ownership structure, acquisitions, and commitment to innovation. As it continues to thrive in an ever-evolving industry, Adidas remains a symbol of quality, style, and athleticism. So, whether you’re a professional athlete or a casual sports enthusiast, Adidas products are sure to meet your needs and make a fashion statement along the way.

Frequently Asked Questions

Here are some common questions you may have about the ownership of Adidas:

1. Who is the parent company of Adidas?

Adidas is owned by a German multinational corporation called Adidas AG. It is headquartered in Herzogenaurach, Germany. Adidas AG is the parent company of the Adidas Group, which includes other brands like Reebok and TaylorMade.

The company was founded by Adolf Dassler in 1949 and has since become one of the largest sportswear manufacturers in the world.

2. Has Adidas always been owned by the same company?

No, Adidas has changed ownership over the years. After its founding, Adidas was privately owned by the Dassler family. However, in 1990, the company went public and became listed on the Frankfurt Stock Exchange.

Despite changes in ownership, the Adidas brand has remained a well-known and popular choice for athletes and fashion enthusiasts alike.

3. Are there any other major stakeholders in Adidas?

Yes, apart from Adidas AG, there are other major stakeholders in the company. One notable stakeholder is Groupe Bruxelles Lambert (GBL), a Belgian investment holding company. GBL holds a significant stake in Adidas, making it one of the major shareholders.

This diverse ownership structure ensures that Adidas benefits from the expertise and capital of various entities, which contributes to its success in the global sportswear market.

4. Does Adidas have any subsidiary companies?

Yes, Adidas has several subsidiary companies that operate under its umbrella. One of the most well-known subsidiaries is Reebok. Acquired by Adidas AG in 2005, Reebok is a global athletic footwear and apparel brand.

In addition to Reebok, Adidas also owns other subsidiaries such as TaylorMade (golf equipment), Runtastic (fitness technology), and CCM Hockey (ice hockey equipment).

5. How does the ownership of Adidas impact its products and brand?

The ownership of Adidas plays a crucial role in shaping the company’s products and brand. With a strong parent company like Adidas AG, the brand is able to invest in research and development, innovative designs, and marketing strategies.

This ownership structure ensures that Adidas can maintain its reputation for producing high-quality sportswear and stay competitive in the ever-evolving fashion industry.

6. Who currently owns Adidas?

As of now, Adidas is owned by its own holding company called Adidas AG. It was originally established in 1924 in Herzogenaurach, Germany, but it wasn’t until 1949 that it adopted the name Adidas. Currently, Adidas AG serves as the sole owner of the Adidas brand and is responsible for managing the Adidas Group.

7. Is Adidas and Nike the same company?

No, Adidas and Nike are not the same company. After a dispute between two brothers, the company divided, resulting in the creation of two separate and well-known sports brands, Adidas and Puma. Adidas holds the position as the largest sportswear manufacturer in Europe and the second largest globally, just behind Nike, with an estimated brand value of 14.6 billion U.S. dollars. While both companies compete in the sportswear industry, they are distinct entities with their own products, marketing strategies, and brand identities.

8. Which company brand is Adidas?

Adidas is a renowned German company that specializes in the production of athletic shoes, apparel, and sporting goods. With a rich history and reputation in the industry, Adidas has emerged as a global leader in sportswear manufacturing. During the early 21st century, Adidas was not only the largest sportswear manufacturer in Europe but also the second largest in the world, second only to Nike. Known for its quality craftsmanship and innovative designs, Adidas has become a staple brand for athletes and sports enthusiasts alike, offering a wide range of products to cater to various sporting needs and preferences.

9. What companies are under the Adidas group?

Adidas AG stands as one of the prominent global organizations in the field of sports equipment and articles, specializing in their design, manufacturing, and marketing. The company encompasses multiple renowned brands within its group, including adidas, TaylorMade, and Reebok. With these diverse labels, Adidas AG caters to a wide range of sporting needs and preferences, offering innovative and high-quality products that have solidified the group’s position as a leader in the industry. Whether it be athletic footwear, apparel, or equipment, individuals can trust in the exceptional performance and style delivered by the brands under the Adidas group.

Summary

Adidas is a popular sports brand that is owned by a German company called Adidas AG. This means that Adidas is not owned by any other brand or company. Adidas AG also owns other well-known brands like Reebok and TaylorMade.

It’s important to know who owns a company because it can give us a better understanding of where our favorite products come from and how they are made. In the case of Adidas, knowing that it is owned by Adidas AG helps us recognize the strong connection between the brand and its German roots. So, the next time you put on a pair of Adidas shoes or sportswear, remember that it’s a product of the Adidas AG company.