What Brands Does Nike Own?

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Nike is one of the most recognizable and successful brands in the world of sports and fashion. But did you know that Nike owns several other brands that you may have heard of? From athletic equipment to streetwear, Nike’s portfolio of brands covers a wide range of markets and industries. In this article, we’ll take a closer look at the brands that Nike owns and how they contribute to the company’s overall success.

What Brands Does Nike Own?

Nike, Inc. is a multinational corporation that specializes in the design, development, and marketing of footwear, apparel, equipment, accessories, and services. Since its inception in 1964, Nike has grown into one of the world’s largest and most recognizable brands. In addition to its namesake brand, Nike owns several other subsidiary brands that operate in various segments of the sports and lifestyle markets. In this article, we’ll take a closer look at the brands that Nike owns and their respective functions.

Nike Brand

Nike’s flagship brand is the most prominent and recognizable among its subsidiaries. The brand is known for its iconic “Swoosh” logo and its innovative designs for shoes, apparel, and equipment. Nike has become synonymous with athletic footwear and is a favorite among professional athletes and enthusiasts alike. The brand is also involved in various social initiatives, including environmental sustainability and community engagement.

Nike’s product line includes a wide range of sports equipment, including basketballs, footballs, soccer balls, and golf clubs. The company also produces athletic apparel and accessories, such as socks, hats, and bags. Nike’s popular shoe lines include the Air Max, Air Jordan, and Flyknit series.

One of the benefits of owning a Nike product is the company’s continued investment in research and development. Through its Nike Sports Research Lab, the company is constantly exploring new materials and technologies to improve the performance and comfort of its products.

Converse

Converse is a subsidiary of Nike that specializes in casual footwear, including the iconic Chuck Taylor All-Star shoe. The brand has a rich history, dating back to 1908, and has been associated with various subcultures, including basketball, punk rock, and skateboarding. Converse shoes are known for their classic design and versatility, making them a staple in many people’s wardrobes.

In addition to shoes, Converse also produces apparel and accessories, including t-shirts, sweatshirts, and hats. The brand has collaborated with various designers and artists, including Comme des Garçons and Tyler, The Creator, to create limited-edition collections.

Jordan Brand

Jordan Brand is a subsidiary of Nike that was created in collaboration with basketball legend Michael Jordan. The brand specializes in basketball footwear, apparel, and accessories, and is known for its iconic “Jumpman” logo. Jordan Brand has become a cultural phenomenon and is a favorite among sneaker collectors and enthusiasts.

Jordan Brand’s product line includes various shoe series, such as the Air Jordan, Jordan Delta, and Jordan Westbrook. The brand also produces apparel, including jerseys, shorts, and hats.

Jordan Brand’s popularity can be attributed to its association with Michael Jordan, who is widely considered one of the greatest basketball players of all time. The brand’s products are also known for their high-quality materials and attention to detail.

Hurley

Hurley is a subsidiary of Nike that specializes in surf and skate apparel and accessories. The brand was founded in 1979 by Bob Hurley and has since become a favorite among surfers and skaters. Hurley’s product line includes t-shirts, boardshorts, wetsuits, and hats.

In addition to its product line, Hurley is involved in various social initiatives, including environmental sustainability and community engagement. The brand has collaborated with various artists and designers, including Julian Wilson and John John Florence, to create limited-edition collections.

Nike Golf

Nike Golf is a subsidiary of Nike that specializes in golf equipment and apparel. The brand was founded in 1984 and has since become a favorite among golfers. Nike Golf’s product line includes clubs, balls, shoes, and apparel.

Nike Golf has collaborated with various professional golfers, including Tiger Woods and Rory McIlroy, to create signature product lines. The brand’s products are known for their innovative designs and high-quality materials.

Helly Hansen

Helly Hansen is a subsidiary of Nike that specializes in outdoor apparel and accessories. The brand was founded in 1877 and has since become a favorite among outdoor enthusiasts. Helly Hansen’s product line includes jackets, pants, and accessories for various outdoor activities, such as skiing, sailing, and hiking.

Helly Hansen’s products are known for their high-quality materials and innovative designs. The brand has collaborated with various designers and artists, including Peter Saville and Nigel Cabourn, to create limited-edition collections.

Umbro

Umbro is a subsidiary of Nike that specializes in soccer apparel and equipment. The brand was founded in 1924 and has since become a favorite among soccer players and fans. Umbro’s product line includes jerseys, shorts, socks, and balls.

Umbro has collaborated with various soccer clubs, including Manchester City and Everton, to create custom product lines. The brand’s products are known for their high-quality materials and attention to detail.

Cole Haan

Cole Haan is a subsidiary of Nike that specializes in casual footwear and accessories. The brand was founded in 1928 and has since become a favorite among professionals and fashion enthusiasts. Cole Haan’s product line includes shoes, bags, and accessories for men and women.

Cole Haan’s products are known for their innovative designs and high-quality materials. The brand has collaborated with various designers and artists, including Todd Snyder and Billy Reid, to create limited-edition collections.

Bauer

Bauer is a subsidiary of Nike that specializes in ice hockey equipment and apparel. The brand was founded in 1927 and has since become a favorite among hockey players and fans. Bauer’s product line includes skates, sticks, helmets, and protective gear.

Bauer has collaborated with various professional hockey players, including Patrick Kane and Steven Stamkos, to create signature product lines. The brand’s products are known for their innovative designs and high-quality materials.

Frequently Asked Questions

What are some of the brands that are owned by Nike?

Nike is a leading global brand that owns several other popular brands. Some of the well-known brands that are owned by Nike include Converse, Hurley, and Jordan. Nike also owns the brand Cole Haan, which specializes in luxury shoes, bags, and other accessories. Additionally, Nike has acquired several other brands over the years, such as Umbro, Bauer, and Starter.

Nike’s portfolio of brands is quite diverse and caters to a wide range of customers. From sports shoes and apparel to luxury accessories, Nike has a brand for everyone.

What is Converse and how does it fit into Nike’s portfolio?

Converse is a popular American shoe brand that is known for its canvas sneakers. It was acquired by Nike in 2003 and has since become a part of Nike’s extensive brand portfolio. Today, Converse continues to operate as an independent brand under Nike’s ownership.

Despite being a subsidiary of Nike, Converse has its own unique identity and brand image. It is known for its retro and vintage-inspired designs that have remained popular over the years. Nike’s acquisition of Converse has helped it expand its reach into the casual footwear market.

What is the Jordan brand and how is it related to Nike?

The Jordan brand is a subsidiary of Nike that is named after the legendary basketball player Michael Jordan. It was established in 1984 and has since become one of the most popular and recognizable brands in the world.

The Jordan brand is known for its high-end basketball shoes, which are designed to meet the needs of professional athletes. It also offers a range of apparel and accessories that are popular among basketball fans and sneaker enthusiasts. The Jordan brand is an important part of Nike’s portfolio and has helped it establish a strong presence in the basketball market.

What is Hurley and how does it fit into Nike’s brand portfolio?

Hurley is a popular American surfwear brand that was founded in 1999. It was acquired by Nike in 2002 and has since become a part of Nike’s extensive brand portfolio.

Today, Hurley is known for its range of surf-inspired clothing and accessories, which are popular among surfers and other outdoor enthusiasts. It is also involved in various social and environmental initiatives, which align with Nike’s own values and mission.

What other brands has Nike acquired over the years?

Over the years, Nike has acquired several other brands, in addition to those mentioned above. Some of the other notable brands that Nike has acquired include Umbro, which specializes in soccer apparel and equipment, and Converse, which is known for its canvas sneakers.

Nike has also acquired other brands that cater to specific markets, such as Bauer, which specializes in hockey equipment, and Starter, which offers a range of athletic apparel and accessories. These acquisitions have helped Nike expand its brand portfolio and reach a wider range of customers.

The Rise of Nike: How One Man Built a Billion-Dollar Brand

In conclusion, Nike is not just a brand, it’s a global entity that owns several other brands in the industry. Through strategic acquisitions and partnerships, Nike has managed to expand its reach and offer its customers a wide range of products and services. From athletic wear and footwear to technology and accessories, Nike has something for everyone.

Some of the most notable brands that Nike owns include Converse, Hurley, and Jordan. Each of these brands has its unique identity and target audience, but they all share the same commitment to quality and innovation that Nike is known for.

Overall, the Nike brand is a powerhouse in the world of sports and fashion, and its portfolio of brands only adds to its dominance. As Nike continues to grow and evolve, we can expect to see even more exciting developments and partnerships in the future.

Conclusion

Nike owns several subsidiary brands that operate in various segments of the sports and lifestyle markets. Each brand has its own unique product line and target audience, but all are known for their innovative designs and high-quality materials. By owning a Nike product, consumers can be assured that they are getting a well-crafted and stylish item that is backed by a company with a commitment to innovation and social responsibility.