What Brands Do Adidas Own?

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Michael Weinstein

Entrepreneur

Michael Weinstein is a seasoned writer and a dedicated expert in work safety, footwear, and popular shoe brands. With years of research and expertise, he's...Read more

Adidas is one of the most recognizable and influential sportswear brands in the world. Over the years, the company has grown and expanded its reach by acquiring other brands and companies. But have you ever wondered what brands Adidas actually owns? In this article, we’ll take a closer look at the subsidiaries and brands that fall under the Adidas umbrella, and explore how they fit into the larger Adidas family.

What Brands Do Adidas Own?

Adidas is one of the world’s leading sports brands, known for its iconic three-stripe logo and high-quality products. The company is headquartered in Germany and has a global presence in over 160 countries. Adidas owns several sub-brands that cater to different segments of the market. In this article, we will take a closer look at the brands that Adidas owns and how they contribute to the company’s success.

Adidas Originals

Adidas Originals is a sub-brand that focuses on lifestyle and fashion products. The brand was launched in 2001, and its products are inspired by the company’s rich heritage. Adidas Originals features classic designs that have been updated with modern technology and materials. The brand is popular among urban youth and fashion enthusiasts. Some of the popular products under Adidas Originals include sneakers, t-shirts, hoodies, and tracksuits.

Adidas Originals products are known for their quality, comfort, and style. The brand has a loyal following and has collaborated with several designers and celebrities to create limited edition collections. Adidas Originals also has a sustainable line of products made from recycled materials.

Adidas Performance

Adidas Performance is a sub-brand that caters to athletes and fitness enthusiasts. The brand is known for its high-performance products that are designed to enhance athletic performance. Adidas Performance offers a wide range of products, including footwear, apparel, and accessories. The brand uses innovative materials and technologies to create products that are lightweight, durable, and comfortable.

Adidas Performance has partnerships with several sports teams and athletes, including Lionel Messi, James Harden, and Paul Pogba. The brand also sponsors several major sporting events, such as the Olympics and the FIFA World Cup.

Reebok

Reebok is a subsidiary of Adidas that focuses on fitness and training products. The brand was founded in 1958 and has a rich history in the sports industry. Reebok offers a wide range of products, including footwear, apparel, and accessories. The brand is known for its innovative designs and technologies that cater to different fitness needs.

Reebok has partnerships with several fitness professionals and organizations, including CrossFit, Les Mills, and Spartan Race. The brand also has a sustainability program that focuses on reducing waste and using eco-friendly materials.

TaylorMade

TaylorMade is a sub-brand that focuses on golf equipment and accessories. The brand was acquired by Adidas in 1997 and has since become a leading name in the golf industry. TaylorMade offers a wide range of products, including golf clubs, bags, balls, and accessories. The brand is known for its innovative designs and technologies that improve golf performance.

TaylorMade has partnerships with several professional golfers, including Rory McIlroy and Dustin Johnson. The brand also sponsors major golf tournaments, such as the Masters and the PGA Championship.

Runtastic

Runtastic is a subsidiary of Adidas that focuses on fitness tracking apps. The brand was founded in 2009 and has since become a popular name in the fitness industry. Runtastic offers a wide range of apps that track various fitness metrics, such as running, cycling, and fitness workouts.

Runtastic has partnerships with several fitness professionals and organizations, including the American Heart Association and the Berlin Marathon. The brand also has a premium subscription service that offers personalized coaching and training plans.

Five Ten

Five Ten is a sub-brand that focuses on outdoor and adventure sports. The brand was founded in 1985 and has since become a leading name in the climbing and biking industries. Five Ten offers a wide range of products, including climbing shoes, biking shoes, and approach shoes.

Five Ten is known for its innovative designs and technologies that cater to different adventure sports. The brand has partnerships with several professional climbers and bikers, including Alex Honnold and Danny MacAskill.

Adidas Golf

Adidas Golf is a sub-brand that focuses on golf apparel and accessories. The brand is a part of Adidas Performance and offers a wide range of products, including golf shirts, pants, and shoes. Adidas Golf is known for its innovative designs and technologies that improve golf performance.

Adidas Golf has partnerships with several professional golfers, including Sergio Garcia and Jon Rahm. The brand also sponsors major golf tournaments, such as the US Open and the Ryder Cup.

Adidas Skateboarding

Adidas Skateboarding is a sub-brand that focuses on skateboarding products. The brand was launched in 2006 and has since become a popular name in the skateboarding industry. Adidas Skateboarding offers a wide range of products, including skate shoes, apparel, and accessories.

Adidas Skateboarding is known for its innovative designs and technologies that cater to different skateboarding styles. The brand has partnerships with several professional skateboarders, including Mark Gonzales and Tyshawn Jones.

Adidas Terrex

Adidas Terrex is a sub-brand that focuses on outdoor and adventure sports. The brand offers a wide range of products, including hiking shoes, jackets, and backpacks. Adidas Terrex is known for its innovative designs and technologies that cater to different outdoor activities.

Adidas Terrex has partnerships with several professional athletes and organizations, including the International Mountain Guides and the National Outdoor Leadership School. The brand also sponsors major outdoor events, such as the Banff Mountain Film Festival.

Adidas by Stella McCartney

Adidas by Stella McCartney is a sub-brand that focuses on women’s sports products. The brand was launched in 2005 and has since become a popular name in the fashion and sports industry. Adidas by Stella McCartney offers a wide range of products, including sportswear, footwear, and accessories.

Adidas by Stella McCartney is known for its innovative designs and sustainable materials. The brand has a strong commitment to sustainability and uses recycled materials in its products. The brand has partnerships with several professional athletes, including Caroline Wozniacki and Daria Kasatkina.

In conclusion, Adidas owns several sub-brands that cater to different segments of the market. Each sub-brand has its own unique identity and contributes to the overall success of the company. From fashion and lifestyle to fitness and adventure sports, Adidas has a product for everyone. The company’s commitment to innovation and sustainability has helped it stay ahead of the competition and maintain its position as a global leader in the sports industry.

Frequently Asked Questions

Here are some frequently asked questions about the brands owned by Adidas:

What are some of the brands owned by Adidas?

Adidas is a multinational corporation that owns several other well-known brands. Some of the most popular brands owned by Adidas include:

• Reebok
• TaylorMade
• Runtastic
• Matix
• Bonfire

These are just a few of the brands that Adidas owns. The company also owns several other smaller brands that are popular in their respective markets.

When did Adidas acquire Reebok?

Adidas acquired Reebok in 2006 for $3.8 billion. The acquisition was seen as a way for Adidas to expand its reach in the American athletic footwear and apparel market, where Reebok was a well-established brand.

Since the acquisition, Reebok has continued to operate as a separate brand under the Adidas umbrella.

What is TaylorMade?

TaylorMade is a golf equipment company that is owned by Adidas. The company is known for its high-quality golf clubs, bags, and accessories, and is a popular choice among both amateur and professional golfers.

TaylorMade has been a subsidiary of Adidas since 1997, and has continued to innovate and expand its product line under the Adidas umbrella.

What is Runtastic?

Runtastic is a mobile fitness app that is owned by Adidas. The app is designed to help users track their workouts, set fitness goals, and connect with other users for motivation and support.

Adidas acquired Runtastic in 2015 for an undisclosed amount, and has since integrated the app into its broader suite of digital fitness products.

What is Matix?

Matix is a skateboarding apparel brand that is owned by Adidas. The brand is known for its edgy, street-inspired designs, and is popular among skateboarders and other urban athletes.

Adidas acquired Matix in 2017 as part of its ongoing effort to expand its presence in the skateboarding market.

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In conclusion, Adidas is a brand that has grown to become a giant in the sports industry. With its headquarters in Germany, it has expanded its operations globally and has become a household name in the world of sports. One of the ways it has achieved this is by acquiring other brands that complement its products.

Adidas owns several brands that cater to different sports and lifestyles. From Reebok to Runtastic, Adidas has a diverse portfolio of brands that cater to different needs. The acquisition of these brands has helped Adidas to expand its reach and offer a wider range of products to its customers.

Moreover, Adidas has shown that it is not just interested in selling sports products but is also committed to promoting a healthier lifestyle. The acquisition of Runstatic is a clear indication of this. The brand is focused on providing fitness and wellness services to its customers. This approach has helped Adidas to connect with customers on a more personal level and position itself as a brand that cares about the well-being of its customers.

In summary, Adidas is not just a brand that sells sports products. It is a brand that has a diverse portfolio of brands that cater to different sports and lifestyles. The acquisition of these brands has helped Adidas to expand its reach and offer a wider range of products to its customers. Additionally, the brand’s commitment to promoting a healthier lifestyle has helped it to connect with customers on a more personal level and position itself as a brand that cares about the well-being of its customers.